TikTok is expanding how users organize and enjoy content together with the launch of Shared Collections and a preview of its upcoming Shared Feeds feature. The update marks a major step in TikTok’s push to make content discovery more social, personalized, and interconnected.
TikTok Rolls Out Shared Collections Globally
Shared Collections builds on the existing Collections feature that TikTok introduced earlier this year. While traditional Collections allow users to privately save videos into custom folders, Shared Collections adds a collaborative layer, letting friends and family save and organize content in one shared space.
TikTok says users can create Shared Collections only if they follow each other, ensuring the feature stays within trusted circles. Once created, the shared space can host anything, from holiday dinner plans to decor inspiration and secret Santa ideas.
According to TikTok’s blog post, the feature is designed to “make it easy for people to stay organized as they discover and save content on TikTok,” whether the focus is home design inspiration, new skills, or creator content. Shared Collections are now available globally to users aged 16 and above, reflecting TikTok’s commitment to fostering safe and meaningful interactions among its user base.
Shared Feeds Will Let Users Discover Content Together
In addition to Shared Collections, TikTok is preparing to launch Shared Feeds, a new feature that brings joint content discovery into private messaging. Shared Feeds will allow two users to generate a personalized feed inside their one-on-one DMs.
This feed curates 15 daily videos based on both users’ interests, including sports, winter activities, favorite creators, and more. TikTok will pull from each person’s activity, videos they like, watch, and comment on, to create a shared viewing experience that feels tailored to both participants.
The feature isn’t continuous, unlike TikTok’s main For You feed. Instead, users get a fresh batch of videos each day. Once both users have watched all the clips, they can review metrics such as shared likes inside a dedicated history tab.
Similar to Instagram’s Blend Feature
TikTok’s Shared Feeds mirrors Instagram Reels’ Blend feature, which also creates a personalized joint feed for friends. However, TikTok adds deeper engagement by allowing users to chat about the content directly in DMs and review their shared interaction data afterward.
Users can initiate a Shared Feed by sending an invitation through direct messages. Once accepted, both users can jump into their curated feed and discuss what they’re watching, bringing a social element back into algorithm-driven discovery.
TikTok Adds Greeting Cards to Enhance In-App Interaction
As part of this update, TikTok is also introducing digital greeting cards. Users can now pick a card in their chat window, type a message, and send it with a festive animation. This addition reinforces TikTok’s goal of making in-app conversations more expressive and engaging.
With Shared Collections, Shared Feeds, and greeting cards, TikTok is clearly pushing toward a more communal style of content engagement, blending curation, conversation, and creativity in one space.
