Pinterest Predicts 2025: Emerging Trends Overview

There is a wealth of information available about Pinterest Predicts 2025. Research suggests that Pinterest’s annual predictions have historically achieved around 80% accuracy, making them a reliable guide for cultural shifts in fashion, beauty, home, food, and more. The 2025 report identifies 20 trends driven by global search data, with Gen Z and Millennials leading many, while Gen X and Boomers contribute to themes of opulence and playfulness. Trends indicate a move toward bold, expressive, and sustainable lifestyles, blending nostalgia with innovation.

Key Trends Highlights

• Fashion and Aesthetics: Styles like Moto Boho (+755% in “boho fits”) and Fisherman Aesthetic (+110% in “cable knit sweater”) mix rugged and bohemian elements.
• Beauty and Self-Expression: Aura Beauty (+410% in “new wave makeup”) and Goddess Complex (+760% in “goddess nails”) emphasize vibrant, empowering looks.
• Home and Lifestyle: Mix & Maximalist (+630% in “eclectic apartment”) and Terra Futura (+300% in “chaos gardening”) promote eclectic and eco-friendly designs.
• Food and Celebrations: Pickle Fix (+100% in “pickle margarita”) and Chaos Cakes (+170% in “rat cake”) innovate on classics with whimsical twists.
• Travel and Parenting: Peak Travel (+255% in “skiing fits”) focuses on mountain escapes, while Nesting Parties (+205% in “nesting party”) reimagine baby showers for practical support.

Methodology Summary Trends are based on English-language search data from September 2022 to August 2024, clustered by keywords and growth rates. Demographics include Gen Z (18-27), Millennials (28-43), Gen X (44-59), and Boomers (60+). For more, see the official report at https://business.pinterest.com/pinterest-predicts/.

Implications for Brands and Individuals These trends offer opportunities for personalization and community-building. Brands can leverage them for marketing by creating content around rising search terms, while individuals can incorporate them into daily life for creative expression. Evidence leans toward longer-lasting impact compared to short-lived social media fads.

The Pinterest Predicts 2025 Annual Trend Report serves as a forward-looking analysis of cultural, consumer, and lifestyle shifts, derived from an extensive review of billions of searches on the Pinterest platform. This comprehensive document outlines 20 key trends, categorized across celebrations, beauty, fashion, home, entertainment, food and beverage, travel, and parenting. With an established track record of 80% accuracy in previous years’ predictions, the report underscores Pinterest’s unique position as a discovery engine where users plan future actions, resulting in trends that endure longer than those on other platforms. The analysis reveals a collective pivot away from minimalism toward maximalist expressions, historical revivals, sustainability, and playful innovations, influenced by cross-generational interests. Gen Z and Millennials dominate the driving forces behind many trends, accounting for youthful energy in areas like digital customization and adventurous travel, while Gen X and Boomers bring maturity to themes of opulence, divine beauty, and eco-conscious living.

The methodology involves a data-driven approach, examining global English-language searches from September 2022 to August 2024. Keywords are clustered to identify emerging patterns, with growth percentages calculated to highlight surges. Demographic segmentation provides insights into generational preferences, enabling targeted applications for brands, creators, and consumers. Additional notes in the report emphasize compliance with Pinterest’s advertising guidelines, which restrict targeting based on sensitive topics like religion or health conditions related to fertility. Brands are encouraged to activate these trends early through content creation, product development, and campaigns, utilizing tools like the Pinterest Business toolkit available at https://business.pinterest.com/pinterest-predicts/.

Below, the trends are organized by thematic categories for clarity, with full descriptions, key statistics, driving demographics, related search terms, and insights. Brand applications are noted where applicable, drawing from the report’s recommendations for practical implementation.

Celebrations Trends

1. Rococo Revival This trend revives the opulent Rococo era for weddings, parties, and aesthetics, incorporating ultra-feminine elements like corset gowns, luxe accessories, and ornate tablescapes. It signals a “frills, no chill” vibe, ideal for luxurious events.
   • Key Statistics: Rococo wedding +95%, Rococo party +140%, Rococo outfit +5,465%, Rococo makeup +70%, Rococo cake +95%.
   • Driving Demographics: Gen Z and Boomers.
   • Related Search Terms: Rococo wedding, Rococo party, Rococo outfit, Rococo makeup, Rococo cake.
   • Insights: Driven by a desire for historical flair in modern celebrations, with extreme growth in outfit searches indicating broad appeal. Brand applications include event planning packages or themed product lines.
2. Surreal Soirees Modern surrealism takes center stage in tablescapes, featuring curvy candlesticks, fantastical flowers, and gravity-defying centerpieces for whimsical parties.
   • Key Statistics: Cake bouquet flowers +30%, Modern surrealism +70%, Salvador Dali aesthetic +40%, Strawberry centerpiece ideas +50%, Dinner party tablescapes +55%.
   • Driving Demographics: Gen X and Boomers.
   • Related Search Terms: Cake bouquet flowers, Modern surrealism, Salvador Dali aesthetic, Strawberry centerpiece ideas, Dinner party tablescapes.
   • Insights: Older generations are pioneering this imaginative shift, suitable for creative hosting. Brands can apply this through decor collaborations or surreal-themed ads.
3. Nesting Parties Traditional baby showers evolve into practical nesting parties, emphasizing home setup and postpartum support like meal prepping and organization.

• Key Statistics: Nesting party +205%, Nesting party ideas +105%, Diaper bouquet +220%, Freezer-friendly meal prep +85%, Baby cabinet organization +90%.
• Driving Demographics: Gen Z and Millennials.
• Related Search Terms: Nesting party, Nesting party ideas, Diaper bouquet, Freezer-friendly meal prep, Baby cabinet organization.
• Insights: Reflects modern parenting priorities focused on community and utility. Brands in baby products can promote through practical gift guides or event kits.

Beauty Trends

3. Aura Beauty Makeup transforms into a “mood ring” with monochromatic, high-hue looks worn boldly from chin to cheek.
   • Key Statistics: Aura effect +35%, Purple blush makeup +30%, Full color makeup eyes +365%, New wave makeup +410%, Golden aura +75%.
   • Driving Demographics: Gen Z and Boomers.
   • Related Search Terms: Aura effect, Purple blush makeup, Full color makeup eyes, New wave makeup, Golden aura.
   • Insights: Promotes confident self-expression across ages. Beauty brands can capitalize on color-focused palettes or tutorials.
4. Sea Witchery A dark, sultry siren aesthetic with mermaid makeup, wet hair, and moody nails, transcending traditional motifs.
   • Key Statistics: Witch outfits aesthetic +40%, Dark siren makeup +695%, Dark mermaid makeup +90%, Wavy wet hair look +80%, Sea-inspired nails +65%.
   • Driving Demographics: Gen Z and Millennials.
   • Related Search Terms: Witch outfits aesthetic, Dark siren makeup, Dark mermaid makeup, Wavy wet hair look, Sea-inspired nails.
   • Insights: Versatile for day-to-night, embracing mysterious ocean vibes. Brands can apply via themed cosmetic collections.
5. Dolled Up Life as a dollhouse, featuring babydoll makeup, cute rooms, and stacked accessories in playful, miniature styles.
   • Key Statistics: Babydoll makeup +95%, Cute room ideas +60%, Necklace stack +45%, Dollhouse living room +75%, Dollhouse kitchen +55%.
   • Driving Demographics: Gen Z and Millennials.
   • Related Search Terms: Babydoll makeup, Cute room ideas, Necklace stack, Dollhouse living room, Dollhouse kitchen.
   • Insights: Blurs beauty and decor for whimsical living. Brands can use for crossover products like mini-accessory kits.
6. Goddess Complex Divine feminine power through gold facials, goddess braids, and sublime nails.
   • Key Statistics: Goddess core +40%, Goddess energy aesthetic +170%, Goddess nails +760%, Goddess twist braids +60%, Divine beauty +30%.
   • Driving Demographics: Boomers and Gen X.
   • Related Search Terms: Goddess core, Goddess energy aesthetic, Goddess nails, Goddess twist braids, Divine beauty.
   • Insights: Appeals to mature audiences with luxurious routines. Brands can target with empowering beauty campaigns.

Fashion and Aesthetic Trends

9. Cherry Coded Cherries infuse makeup, menus, and decor with a dark, sweet vibe.
   • Key Statistics: Cherry vibe +325%, Cherry bedroom +100%, Cherry car +270%, Cherry martini +80%, Dark cherry red +235%.
   • Driving Demographics: Gen Z and Millennials.
   • Related Search Terms: Cherry vibe, Cherry bedroom, Cherry car, Cherry martini, Dark cherry red.
   • Insights: Versatile across categories for bold, fruity expressions. Brands can apply in multi-category product launches.
10. Castle Core Gothic medieval inspiration in decor, fashion, and accessories like chainmail and antique rings.

• Key Statistics: Antique ruby ring +50%, Blue medieval dress +85%, Castle house plans +45%, Chainmail necklace +45%, Medieval core +110%.
• Driving Demographics: Gen Z and Millennials.
• Related Search Terms: Antique ruby ring, Blue medieval dress, Castle house plans, Chainmail necklace, Medieval core.
• Insights: A gothic revival blending history and modernity. Brands can use for themed apparel or home lines.

11. Fisherman Aesthetic Maritime style with cable knits, fish bags, and raincoats for laid-back cool.

• Key Statistics: Fisherman sandals +30%, Cable knit sweater +110%, Fish bag +50%, Raincoat outfit aesthetic +35%, Sardine tattoo +80%.
• Driving Demographics: Gen Z and Gen X.
• Related Search Terms: Fisherman sandals, Cable knit sweater, Fish bag, Raincoat outfit aesthetic, Sardine tattoo.
• Insights: “Sea la vie” for non-coastal lifestyles. Brands can apply in casual wear collections.

12. Seeing Double Coordinated outfits for couples and friends, from nails to jerseys.

• Key Statistics: Matching nail couples +35%, Matching jerseys couples +80%, Coordinating outfits for friends +60%, Bracelets matching +70%, Matching outfits for couples casual +90%.
• Driving Demographics: Gen Z and Boomers.
• Related Search Terms: Matching nail couples, Matching jerseys couples, Coordinating outfits for friends, Bracelets matching, Matching outfits for couples casual.
• Insights: Elevates matching to chic social statements. Brands can promote pairable items.

13. Moto Boho Edgy blend of motorcycle and bohemian with lace skirts and moto boots.

• Key Statistics: Edgy boho outfits +40%, Lace skirt outfit +360%, Moto boots outfit +445%, Slouchy bag +345%, Boho fits +755%.
• Driving Demographics: Gen Z and Boomers.
• Related Search Terms: Edgy boho outfits, Lace skirt outfit, Moto boots outfit, Slouchy bag, Boho fits.
• Insights: Rugged yet free-spirited hybrid. Brands can target with versatile fashion lines.

Home and Entertainment Trends

5. Mix & Maximalist Eclectic decor with bold patterns and layered textures.
   • Key Statistics: Fabric wall decor +135%, Eclectic apartment +630%, Eclectic boho bedroom +65%, Eclectic maximalism +215%, Vintage maximalism +260%.
   • Driving Demographics: Gen X and Boomers.
   • Related Search Terms: Fabric wall decor, Eclectic apartment, Eclectic boho bedroom, Eclectic maximalism, Vintage maximalism.
   • Insights: Celebrates abundance in design. Brands can apply through home goods campaigns.
6. Terra Futura Sustainable futures with solarpunk houses, self-sufficient gardens, and recyclable fashion.
   • Key Statistics: Solarpunk house +80%, Self-sufficient garden +55%, Solar punk fashion +115%, Community spaces +40%, Chaos gardening +300%.
   • Driving Demographics: Boomers and Gen X.
   • Related Search Terms: Solarpunk house, Self-sufficient garden, Solar punk fashion, Community spaces, Chaos gardening.
   • Insights: Sci-fi eco-practices for future-proofing. Brands can promote green products.
7. Primary Play Playful interiors with murals, primary colors, and hand-painted furniture.

• Key Statistics: Contrast trim +85%, Cupboard painting +45%, Door murals +70%, Hand-painted furniture +135%, Hand-painted wall pattern +60%.
• Driving Demographics: Gen Z and Gen X.
• Related Search Terms: Contrast trim, Cupboard painting, Door murals, Hand-painted furniture, Hand-painted wall pattern.
• Insights: Channels inner-child creativity. Brands can use for DIY kits.

14. Player One Custom avatars in games with outfits and accessories.

• Key Statistics: Avatar codes +45%, Skirt codes +100%, Cute outfit codes +30%, Pfp ideas y2k +360%, Game avatar +55%.
• Driving Demographics: Gen Z and Gen X.
• Related Search Terms: Avatar codes, Skirt codes, Cute outfit codes, Pfp ideas y2k, Game avatar.
• Insights: Rising virtual self-expression. Brands can integrate into gaming partnerships.

Food, Drink, and Travel Trends

16. Pickle Fix: Pickles as star ingredients in cocktails, cakes, and dips.

• Key Statistics: Pickle margarita +100%, Pickle fries +50%, Pickle de gallo +65%, Pickle cake +45%, Fried pickle dip +80%.
• Driving Demographics: Gen X and Millennials.
• Related Search Terms: Pickle margarita, Pickle fries, Pickle de gallo, Pickle cake, Fried pickle dip.
• Insights: Tangy innovations elevating humble ingredients. Brands can apply their content to recipe products or flavored products.

17. Chaos Cakes Imperfect, wacky cakes like rat designs and silly bento styles.

• Key Statistics: Rat cake +170%, Funny cakes for friends +45%, Silly cake +115%, Celeb crush cake +70%, Funny bento cake design +60%.
• Driving Demographics: Boomers and Gen X.
• Related Search Terms: Rat cake, Funny cakes for friends, Silly cake, Celeb crush cake, Funny bento cake design.
• Insights: Fun over perfection in baking. Brands can promote through humorous tutorials.

18. Rebel Floats Radical twists on soda floats with non-traditional flavors.

• Key Statistics: Cream soda aesthetic +105%, Fruit soda +185%, Homemade soda +40%, Root beer aesthetic +40%, Soda drinks recipes +90%.
• Driving Demographics: Gen Z and Millennials.
• Related Search Terms: Cream soda aesthetic, Fruit soda, Homemade soda, Root beer aesthetic, Soda drinks recipes.
• Insights: Nostalgic yet bold drink revamps. Brands can use for beverage innovations.

19. Peak Travel Mountain “elevacations” with treetop views and fresh air.

• Key Statistics: Atlas Mountains, Morocco +30%, Dolomites +45%, Portillo, Chile +195%, Skiing fits +255%, Mountain trip outfit +35%.
• Driving Demographics: Gen Z and Gen X.
• Related Search Terms: Atlas Mountains, Morocco, Dolomites, Portillo, Chile, Skiing fits, Mountain trip outfit.
• Insights: Shift to adventurous nature escapes. Brands can target travel gear.

ASLO READ: Pinterest Trend: Top Trends in the United States This Month – March 2025

Comparative Summary Table

The following table summarizes all 20 trends for quick reference, including driving generations, top search increase, and category. It highlights Gen Z’s influence across diverse areas and the high growth in niche searches, substantiating the report’s focus on bold, emerging behaviors.

This table distills core metrics, showing balanced generational involvement and potential for cross-category marketing.

In conclusion, the report positions these trends as actionable insights for 2025, encouraging early adoption to capitalize on sustained growth. For brands, activation strategies include keyword-optimized content, collaborative experiences, and product drops aligned with search surges. Individuals can explore these for personal inspiration, fostering a year of creative, inclusive, and forward-thinking pursuits.