A growing number of left-leaning influencers are exploring Bluesky as a fresh space for their political and social commentary — but that doesn’t mean they’re abandoning X.
According to a recent update from the Pew Research Center, 43% of major influencers who already had a sizable following, at least 100,000 followers, across major platforms now also have Bluesky accounts. These individuals frequently post about current events and public affairs, making them key voices in digital conversations.
Bluesky Grows But Doesn’t Replace X
Pew’s data reveals a noteworthy trend: 69% of influencers who openly support Democratic figures like Kamala Harris or Joe Biden have joined Bluesky. That’s a stark contrast to just 15% of right-wing influencers making the same move.
Still, Pew notes this doesn’t signal a mass exodus from X (formerly Twitter). As of spring 2025, 82% of the influencers studied still maintain their X accounts, a slight decrease from 85% in mid-2024. The report suggests that while these influencers are experimenting with Bluesky, they haven’t cut ties with the platform where they built their original audiences.
In fact, 87% of these users continue to be more active on X, posting more frequently there than on Bluesky.
Post-Election Surge in Bluesky Sign-Ups
Interestingly, more than half (51%) of the influencer accounts on Bluesky were created after the 2024 presidential election. The timing suggests a politically motivated shift, particularly following Elon Musk’s public support of Donald Trump, which may have nudged many liberal voices to seek alternatives.
Bluesky is emerging as a safe space for these influencers, offering them a new kind of community — one that feels less tied to Musk’s political alliances.
Influencer Activity on Bluesky is Picking Up
The number of influencers not just joining but actively posting on Bluesky has grown. In early January 2025, only 54% of Bluesky-linked influencers were actively posting. By late March, the number had jumped to 66%, indicating a steady increase in usage.
Still, Bluesky isn’t quite replacing X as a go-to platform — not yet, at least. It’s more like a complementary platform where influencers can test the waters without fully jumping ship.
Looking Ahead: Bluesky’s Role in Digital Politics
Pew’s findings show Bluesky could be a rising hub for progressive voices, but it’s far from a full migration. As political dynamics continue to evolve, the digital tug-of-war between platforms like X and Bluesky is likely to get more interesting.
For now, influencers are keeping one foot in each world, tweeting, posting, and watching to see where the conversation truly takes off next.
