When you walk into Bewize’s small but quietly intense office in Casablanca’s Technopark, you don’t meet a team building a “revision app.” You meet a group trying to rewrite a childhood experience most of us never questioned: how kids learn when no one is watching.
At the center of it all is Mekran Mohamed, the founder who still speaks about learning with the wide-eyed intensity of someone who remembers what it feels like to struggle through homework alone. Before launching Bewize in 2022, Mekran worked across product and digital transformation roles in Morocco’s tech sector, where he became convinced that the country’s education gap wasn’t a content problem; it was an engagement problem.
“Kids don’t hate learning,” he says. “They hate being bored.”
That simple line would become the foundation of Bewize: an app that treats learning like an achievement-filled, reward-powered journey instead of a static classroom extension.
A Simple App Built on a Complex Question
Primary school students in Morocco (especially those between 6 and 12) often face the toughest phase of their academic life. They are forming habits, confidence, identity. If learning feels like punishment, it shapes everything that comes after.
Bewize steps directly into that moment with:
- Full-curriculum revision in Maths, French, and English,
- A gamified interface designed with cognitive-learning experts,
- Intelligent recommendations based on each child’s performance,
- A supportive environment that encourages autonomy rather than pressure.
Behind the playful animations and colourful dashboards is a sophisticated data layer that quietly assesses pace, difficulty level, and learning preferences. The team internally calls it “the motivation engine”, software that nudges kids toward better performance without making them feel like they are being measured.
The Real Test: Winning Moroccan Parents
Moroccan parents are famously cautious with digital tools, especially those marketed to children. Security and cultural fit are non-negotiable.
This is why Bewize invested early in data security and parental control, offering:
- Encrypted medical-grade data handling,
- Parent dashboards that allow real-time progress tracking,
- Curriculum alignment that mirrors national standards exactly.
By the time the team was ready to launch, Bewize wasn’t just another learning app. It was a trust-first platform.
Why Bewize Grew This Fast
In less than two years, Bewize has become one of the most promising early-stage EdTech companies in Morocco, not because it chased virality, but because it solved a very local, very urgent problem: kids who don’t like homework, and parents who don’t know how to help them.
Teachers began recommending the app. Parents started comparing results. Children began choosing Bewize challenges over TV time.
What Bewize really cracked was something Morocco’s education sector has struggled with for decades: self-driven learning.
A Mission That Started in Casablanca and Wants to Reach Beyond It
Today, Bewize sees itself not as a digital workbook, but as a foundational learning companion for Morocco’s next generation one that could travel across Francophone Africa where the pain points are similar: crowded classrooms, limited individualized support, and growing demand for digital education.
When asked what success looks like, Mekran doesn’t talk downloads or fundraising.
“If a child opens Bewize without being told to,” he says. “That’s the victory.”
It’s a simple statement. But in the world of education (especially early education) it’s the kind of shift that rewrites a nation’s trajectory quietly, one child at a time.
