Google Labs and DeepMind have launched Pomelli, an AI marketing tool designed to help small and medium-sized businesses (SMBs) create professional, on-brand marketing campaigns quickly and efficiently. Pomelli represents a major innovation aimed at democratizing marketing by automating the generation of authentic branded content. It is now available as a public beta in the United States, Canada, Australia, and New Zealand, supporting English language only during this experimental phase.
Pomelli creates what it calls a “Business DNA” profile by analyzing a business’s website URL and existing visual assets. This Business DNA includes the brand’s tone of voice, color palette, fonts, and overall visual style, enabling the AI to produce consistent and tailored marketing materials. Businesses provide their website URL to start the process, and Pomelli automatically extracts brand identity elements by scanning site text, images, and existing media.
Once the Business DNA is established, Pomelli generates customized campaign ideas targeted to the business’s unique voice and goals. Users can either accept these AI-suggested concepts or input their own natural language prompts to create content that matches their vision. The tool then produces editable, high-quality marketing assets such as social media posts and advertisements. Users can tweak texts and images within Pomelli’s platform before downloading the final assets for immediate use, reducing the need to hire external design teams or marketing agencies.
How to Sign Up for Pomelli Public Beta
Interested businesses can sign up for Pomelli’s public beta by visiting the Google Labs website dedicated to Pomelli. Since Pomelli is currently in an experimental public beta phase, there are no subscription fees, no credit card requirements, and no usage limits disclosed. The beta is designed to gather user feedback and improve the tool before any commercial release. The tool was launched on October 28, 2025, and Google encourages SMB owners in supported countries to try it while it remains free.
Supported Countries and Languages
Pomelli is available in a limited set of countries during the public beta: the United States, Canada, Australia, and New Zealand. The tool supports English only at this stage, with no information yet on planned expansions to more languages or international markets.
What Data Pomelli Collects from Your Website
Pomelli collects data by scanning your website URL, analyzing textual content, images, logos, colors, fonts, and other branding elements to build the Business DNA profile. This process allows Pomelli to understand your brand’s identity comprehensively and use that data responsibly within the platform to generate marketing materials. Google emphasizes that users retain control over the final content created.
Pricing and Usage Limits
Pomelli is completely free during the public beta phase with no subscription, credit card information required, or usage caps announced. However, Google has not revealed long-term pricing plans. Industry experts speculate that Google might introduce a freemium model or paid tiers after the beta, potentially integrating Pomelli into broader Google services or advertising credits. For now, businesses should take advantage of this free access.
Examples of Pomelli-Generated Campaigns
Pomelli has generated various types of campaigns focusing on social media promotions, paid media ads, and branded content that reflect the unique branding of the user’s business. The campaigns often include visually consistent posts that maintain brand colors and fonts and incorporate text aligned with the established tone of voice. Early feedback describes Pomelli as a time-saver in generating fresh marketing ideas and assets tailored to SMB needs, from product launches to promotional offers or awareness drives.
Conclusion
Pomelli by Google Labs and DeepMind is an impressive AI-driven marketing assistant for SMBs, offering an accessible way to produce scalable and customized marketing content efficiently. Its key strength lies in translating website and brand data into a comprehensive Business DNA that guides the creation of authentic, cohesive marketing assets. With free access during its public beta in selected English-speaking countries, Pomelli is poised to disrupt traditional marketing workflows for SMBs by making professional marketing more affordable and faster to execute. Businesses looking to streamline their digital marketing efforts should consider signing up now to explore Pomelli’s evolving capabilities.
