If you’ve ever searched for past exam papers, university admissions updates, career guides, or Bac preparation resources in Morocco, chances are you’ve landed on one of the platforms created by Education Media Company whether you realized it or not.
For 15 years, the Agadir-based startup has operated like a silent infrastructure player: no noise, no hype, no theatrics. Just consistent delivery of the information Moroccan learners need most, exactly when they need it.
At the center of this story is Adam Bouhadma, the CEO who helped architect what is now one of Morocco’s most influential education ecosystems.
Where It Started: A Gap That No One Was Addressing
In 2009, the internet in Morocco wasn’t what it is today. Reliable educational content was scattered, unverified, outdated, or simply unavailable. Students preparing for the Bac relied on photocopied past papers. Parents had no clear guidance. Admissions information took weeks, sometimes months, to reach the people who needed it most.
Adam and his early team decided to do something that, at the time, appeared almost unremarkable but ended up rewriting the digital education landscape:
“Let’s put every important piece of information in one place and make sure it’s accurate.”
This was the seed that would grow into a network of platforms including:
- 9rayti.com — Morocco’s most visited student portal
- Concourat.com — a hub for concours and admissions
- PrepaBac.ma — exam preparation made accessible
- iLycee.com — digital resources for lycée-level students
- MaFormation.ma — guidance for training and professional pathways
By 2014, the traction was impossible to ignore. The startup secured $250,000 in Series A funding, validating what millions of users already knew: Morocco needed this digital backbone.
The Rise of a Content Empire – Built Slowly, Intentionally
Unlike many EdTech companies that lead with technology, Education Media Company led with trust.
This meant:
- Publishing verified information sourced directly from institutions,
- Building credibility through accuracy, not virality,
- Designing platforms that prioritized clarity over complexity,
- Becoming the go-to reference for national exams and admissions.
Over the years, the stats became staggering:
- 10+ million unique visitors,
- 500,000 active community followers,
- 50 strategic partnerships across education, training, and government institutions.
But behind those numbers is something far more meaningful: reliability.
In a sector where misinformation is costly, Education Media Company became the steady hand students could depend on.
The Team Behind the Curtain
Every major platform the company launched was deliberately built with two groups in mind:
- Students who needed direction, not confusion,
- Parents who needed clarity, not digital fatigue.
Adam Bouhadma assembled a team of editors, engineers, and educational advisors who understood Morocco’s academic ecosystem with surgical precision. The company wasn’t interested in replicating Silicon Valley. It was committed to something less glamorous and far more difficult: contextual relevance.
Why Education Media Company Still Matters in 2025
Morocco’s education system is evolving curriculum reforms, digital acceleration, growing private sector involvement, new training pathways, and increased pressure on students to perform in a competitive job market.
Yet one thing hasn’t changed:
Access to the right information still defines opportunity.
This is where Education Media Company continues to hold the line. It’s not trying to reinvent learning. It’s trying to make the path clearer for every learner, regardless of background or location.
Looking Ahead: A Future Built on Trust, Not Trend-Chasing
When asked what the next decade looks like, Adam never starts with tech trends or AI predictions.
“Students still need guidance. Parents still need clarity. Teachers still need reliable support. Technology is just the vehicle not the destination.”
In a world obsessed with fast innovation, Education Media Company operates with a rare kind of patience: the kind that builds foundations, not seasonal apps.
Their platforms have become indispensable for millions not through marketing campaigns, but through a sustained commitment to being Morocco’s most reliable educational companion.
And sometimes, the startups that change the world quietly are the ones that shape a generation most profoundly.
