In Morocco’s HR ecosystem, most innovations arrive quietly. Then, once in a while, one comes in like a sprint, fast, unpretentious, and absolutely uninterested in the old rules. That is Kwiks, a Casablanca-born recruitment startup rebuilding how companies hire, not by tearing down HR agencies, but by showing employers how radically faster, cheaper, and more precise hiring can be when AI and human expertise work as one.
Today, Kwiks is known for its candidate scorecards, automated reports, and its growing network of on-demand headhunters. But like many Moroccan startups shaped by necessity rather than theory, its origin story is rooted in a very real problem: the broken relationship between employers, agencies, and candidates, a hiring triangle where everybody felt shortchanged.
The Founder Story: How a Frustrated Recruiter Turned a Market Pain Into a Movement
Before Kwiks became a platform, it was a recurring frustration inside the career of its founder, Yassine El Haddaoui, a former recruiter who spent years inside traditional agencies watching the same paradox unfold: companies paid huge fees yet still waited months; candidates had to chase updates; and junior recruiters were drowning in manual tasks instead of real evaluation.
El Haddaoui speaks often about one moment: coming out of a meeting where a client had paid for a shortlist that took six weeks to produce, only for the “top candidate” to fail the technical screening on day one. “We’re not in recruitment,” he said to a colleague at the time. “We’re in guesswork.”
That frustration led him to build a simple internal tool, a scorecard generator that forced recruiters to assess candidates on structured criteria instead of gut feel. The tool shaved days off screening time. Then came automated reports. Then came AI suggestions. Then came headhunters asking, “Can we use this too?”
Kwiks, the platform, was born the moment those internal tools became a shared infrastructure for others.
Today, El Haddaoui defines Kwiks as Morocco’s first recruitment acceleration engine — not an agency, not a job board, but the machinery behind faster hiring.
A Recruitment Platform Built to Outrun Traditional Agencies
Kwiks offers three layers that make hiring dramatically faster:
1. A Network of Independent Headhunters
Instead of keeping recruitment talent locked inside an agency, Kwiks empowers freelance headhunters with:
- pre-built pipelines
- AI-generated candidate summaries
- automated shortlisting tools
- and a shared marketplace of open roles
Employers get more reach, more competition, and more speed.
2. AI-Powered Screening Modules
Kwiks’ standout modules include:
- Noor – a pre-qualification interview module that automates early vetting
- R2DS – an assessment engine that converts candidate performance into a structured report
- The Talent Scorecard – a standardized evaluation grid that replaces “I just have a good feeling about this candidate”
The result? Faster identification of top candidates with fewer false positives.
3. Transparent, Lower-Fee Hiring
Traditional agencies often charge 15–20% of annual salary.
Kwiks markets itself as the faster, lower-fee alternative, with AI reducing the manual effort and freelance headhunters absorbing the sourcing workload.
For employers tired of opaque processes, Kwiks’ model feels like sunlight.
The Funding That Turned Kwiks Into a National Player
In September 2024, Kwiks raised MAD 8 million (≈ $827,000) from Azur Innovation Management, a meaningful vote of confidence in the future of AI-powered recruitment.
The funds allowed the team to:
- strengthen its AI roadmap
- scale recruitment modules
- expand its headhunter network
- and accelerate growth across finance, tech, and service industries
Kwiks is now used by employers who previously relied exclusively on agencies. The shift is subtle but telling: businesses no longer want “recruitment partners”, they want recruitment infrastructure.
A New Hiring Philosophy: Less Guessing, More Knowing
For Kwiks, the real disruption isn’t the technology.
It’s the mindset: hiring should be a measurable process, not an intuitive gamble.
The platform pushes companies to:
- base decisions on structured evidence
- rely on quantified assessment
- eliminate repetitive manual work
- and shorten hiring cycles without compromising quality
In a world where talent shortages and high churn are the new normal, Kwiks is building what El Haddaoui calls “the operating system for modern recruitment.”
Why Kwiks Matters for Morocco’s HR Future
Kwiks stands at a critical intersection:
- Moroccan companies want faster hiring
- Candidates want transparency and fairness
- HR teams want data, not paperwork
- Freelance headhunters want tools, not bureaucracy
Kwiks sits right in the middle, giving all parties the speed, structure, and clarity they’ve wanted for years.
If Morocco is building the next generation of HR technology, Kwiks is one of the startups clearing the path. Not by being loud. Not by trying to “disrupt” the old system.
But by quietly proving, client after client, hire after hire, that recruitment can be quicker, smarter, and radically more efficient.
