When Morocco locked down in 2020, millions of families found themselves stranded between two realities:
Students who needed help.
And graduates who needed work.
Out of that tension, the pressure, the uncertainty, the economic shake-up, a new idea was born.
A bold one.
What if tutoring could become Morocco’s biggest youth-powered marketplace?
What if the country’s smartest young graduates could become the academic backbone supporting the next generation?
This is the story of Smartprof founded in 2020 by Hamza Faiz and Ali Faouzi – a startup rewriting the rules of learning, employment, and mentorship in North Africa.
The Insight That Sparked the Company
Before Smartprof, tutoring in Morocco had two major problems:
- It was expensive.
- It was inaccessible.
And yet, across the country, thousands of capable graduates (engineers, business students, medical trainees) were eager to teach but had no platform, no visibility, and no structure.
Hamza and Ali connected the dots:
“What if the solution to Morocco’s learning gap is already sitting inside our universities?”
That insight became Smartprof’s founding mission – a marketplace where talent meets need, instantly and affordably.
What Smartprof Actually Built
Smartprof is not a tutoring agency.
It is a distributed learning network powered by Morocco’s young intellectual workforce.
The platform enables:
1. Instant Matching
Students are paired with tutors based on subject needs, study goals, learning style, and availability.
2. Verified Graduate Tutors
Tutors are vetted from top Moroccan faculties engineering schools, business institutes, universities, medical programs.
3. Personalized Learning Sessions
From math to physics to exam preparation, each session is tailored, focused, and structured.
4. Flexible, Accessible Pricing
Affordable enough for middle-class families, without limiting tutor earnings.
5. A Model Designed for Modern Students
Online or in-person
One-on-one or group
Short-term or long-term tutoring plans
Smartprof has essentially built Morocco’s first learning-on-demand service, designed for families who need academic support without the bureaucracy.
The Founders Who Saw the Untapped Market
Before Smartprof, Hamza Faiz and Ali Faouzi weren’t trying to build the “next big thing.”
They were trying to solve a practical problem they saw everywhere:
- High school students struggling silently.
- University graduates unable to find paid work.
- Families losing trust in traditional tutoring centers.
They realized the opportunity was beyond academic, it was economic.
Smartprof could become a bridge.
A new kind of employment pipeline.
A new kind of learning ecosystem.
And they were right.
Why Smartprof’s Model Works
The company’s growth comes from a powerful local truth:
Morocco’s biggest educational asset is its youth.
The country produces thousands of brilliant graduates every year.
Many can teach.
Many WANT to teach.
Smartprof gave them a platform to shine.
This model succeeds because:
- Graduates are highly relatable to students.
- They understand current curriculums.
- They bring energy, mentorship, and modern techniques.
- Their age makes learning feel less intimidating.
- Their availability creates scalable supply.
In a world where tutoring is often rigid, Smartprof made it human.
A Vision Beyond Morocco
From the beginning, Hamza and Ali never intended Smartprof to remain a local solution.
The company’s roadmap reveals an ambitious plan:
North Africa → Middle East → Asia
Why Asia?
Because markets like Indonesia, Pakistan, India, and Vietnam face the same tutoring challenges as Morocco:
- Large youth populations
- High competition for academic success
- Expensive, outdated tutoring systems
- Young graduates needing flexible income
Smartprof believes its model affordable, youth-powered, digitally enabled could thrive globally.
This ambition positions Smartprof as one of Morocco’s most globally scalable EdTech concepts.
The Future Smartprof Is Building
Smartprof is not just solving academic problems.
It is building a new ecosystem with long-term national impact:
- Empowering graduates with income and purpose
- Supporting families with accessible learning
- Creating a generation of student-mentor relationships
- Standardizing quality tutoring across the country
- Reimagining education as something flexible, human, and community-rooted
It is the kind of startup that enters a sector and rewrites its structures.
