Menza, an AI-powered data analytics platform designed for consumer brands in e-commerce, retail, and CPG (consumer packaged goods), has officially launched to help businesses uncover insights, track performance, and act on data—without the need for a data team.
Dubbed a “24/7 data analyst,” Menza connects to over 650 data sources such as Shopify, Google Analytics, Meta Ads, Amazon, Xero, and POS systems to automate insights and detect anomalies. It translates complex data into plain English recommendations, empowering founders, CMOs, and COOs to make faster, data-driven decisions without code or spreadsheets.
Making Data Feel Effortless
Many consumer brands still make decisions by gut feeling or rely on delayed reports from analysts. Menza solves this by continuously monitoring business metrics and sending proactive alerts about trends, risks, and opportunities directly via email, Slack, or interactive dashboards.
“We wanted to make analytics as easy as checking your inbox,” said Qasim Munye, Co-Founder and CEO of Menza. “Instead of waiting days for data reports, Menza surfaces what matters, like a campaign underperforming or a sudden spike in sales , and tells you in plain language what to do next.”
Menza’s AI models identify performance dips, forecast seasonal demand, and suggest actionable improvements. For instance, one beverage client saw a 22% increase in remote orders after Menza flagged heatwave-driven sales anomalies and recommended delivery pivots.
Designed for Non-Technical Teams
Menza’s core philosophy is data democratization, giving every operator, from founders to brand managers, access to real-time insights.
The platform features:
- Proactive Insights & Alerts: Real-time notifications for sales drops, ad inefficiencies, or inventory issues.
- Campaign & Performance Tracking: Tracks marketing ROI across Meta, Google, and Amazon, suggesting optimization moves (e.g., “scale top campaign by 20% for +$12K MRR”).
- Interactive Dashboards & Chat Queries: Users can ask, “What’s driving our revenue drop in Europe?” and get visual, text-based answers instantly.
- Sentiment & Trend Analysis: Aggregates customer feedback from social platforms to track brand health and market trends.
Setup takes minutes, with data connections handled through secure integrations. Enterprise clients can request custom connectors and white-glove onboarding.
Founded by YC Alumni and Forbes 30 Under 30 Founders
Menza was co-founded by Qasim Munye (CEO) and Mariam Ahmed (CTO), both named to the Forbes 30 Under 30 Europe 2025 (Technology) list for their contributions to AI analytics.
Munye previously founded ShortlyAI, acquired by Jasper AI in 2021, and brings deep experience in building AI-driven software for non-technical users. Ahmed, a former Goldman Sachs engineer, leads Menza’s technical development and champions usability in complex analytics.
“Our goal is to take the stress out of strategic decisions,” said Mariam Ahmed, CTO. “Every founder and operator deserves the power of a full data team, without needing to hire one.”
The company is headquartered in London, UK, with a remote-friendly team of three.
Backed by Y Combinator and Early Investors
Menza is a Y Combinator (S23) alum, having originally launched under the name Latentspace before rebranding in late 2024. The company has raised $1.5 million in seed funding, led by Y Combinator and Top Harvest Capital, with participation from angel investors in the AI and analytics space.
YC’s investment helped Menza accelerate product development and expand integrations to cover more than 650 data platforms, making it one of the most connected analytics tools for consumer brands.
Real Results from Early Clients
Early adopters include fast-growing e-commerce, DTC apparel, and premium beverage brands that use Menza to manage sales data, optimize ad spend, and reduce waste.
- A national beverage chain cut waste by 12% and boosted remote orders 22% after weather-based insights.
- A fashion retailer discovered sales bias linked to store traffic, leading to fairer campaign metrics.
- A CPG brand increased MRR by $12,000 monthly through AI-guided ad scaling.
Competing in the Fast-Growing AI Analytics Market
Operating in the $10B+ global AI analytics market, Menza stands out from competitors like Triple Whale, Optimove, and Fluent by offering deeper integrations, proactive alerts, and an easy chat interface tailored to non-technical users.
Its emphasis on real-time, human-readable insights positions it as the go-to solution for operators who want to act on data, not just visualize it.
Security and Compliance at Its Core
Menza prioritizes data privacy and infrastructure security with AES-256 encryption, full GDPR, SOC2, and HIPAA compliance, and a strict policy of not training AI models on user data. Data stays on user-controlled servers, ensuring full ownership and confidentiality.
The Future of Decision-Making
With the global shift toward AI-assisted operations, Menza is building a future where every business, regardless of size or technical background, can access enterprise-level analytics instantly.
“We believe the future belongs to brands that act fast, not those that wait for reports,” said CEO Qasim Munye. “Menza’s AI is here to make speed, clarity, and confidence the new normal for decision-making.”
Menza is currently available for enterprise demos and early access at www.menza.ai. The company offers self-serve onboarding for small teams and custom integrations for large consumer brands.
Watch our demo: https://youtu.be/zPrKVEaVJqo
For updates, follow @MenzaAI on X (Twitter) or visit the Menza Blog for data case studies and strategy insights.
