Recent analyses by Jefferies have led to adjustments in their ratings for both Pinterest and Etsy, reflecting concerns about their future performance in the competitive digital marketplace.
Pinterest (PINS):
Jefferies downgraded Pinterest from a “Buy” to a “Hold,” reducing the price target from $40 to $32. Analysts express skepticism about Pinterest’s ability to establish itself as a performance advertising platform, a critical factor for sustained revenue growth. Despite the company’s efforts to introduce AI-driven advertising tools, Jefferies projects a 10% revenue growth, below the 13% consensus from Visible Alpha.
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Etsy (ETSY):
Conversely, Jefferies upgraded Etsy from “Underperform” to “Hold,” raising the price target from $45 to $55. This upgrade is based on anticipated strategic shifts in 2024, including the removal of low-quality inventory and the introduction of a shop setup fee, which could enhance sales and improve EBITDA margins through targeted marketing investments. However, the long-term outlook remains uncertain.
In light of these developments, investors are advised to exercise caution and conduct thorough research before making investment decisions regarding Pinterest and Etsy.
