Pinterest has demonstrated significant growth in advertising revenue over the past decade, reflecting its expanding user base and enhanced monetization strategies.
Historical Growth (2017–2023):
- 2017: Pinterest’s global ad revenue was approximately $470 million.
- 2018: Revenue increased by 61.7% to $760 million.
- 2019: Surpassed the $1 billion mark, reaching $1.14 billion—a 50% year-over-year growth.
- 2020: Revenue rose by 48.2% to $1.69 billion.
- 2021: Achieved a 52.7% increase, totaling $2.58 billion.
- 2022: Revenue grew to $2.8 billion. ( Source: Statista )
- 2023: Estimated at $3.27 billion, marking a 14.1% increase from 2022.
Projected Growth (2024–2027):
- 2024: Forecasted to reach $3.73 billion, a 14.1% increase from 2023.
- 2025: Expected to grow by 12.6% to approximately $4.2 billion. ( Source: Advanced Television )
- 2026: Projected to rise by 11.2% to $4.67 billion.
- 2027: Anticipated to exceed $5.13 billion, representing a 9.9% increase from 2026. ( Source: Statista )
Between 2017 and 2027, Pinterest’s ad revenue is expected to grow at an average annual rate of 28.6%. The most substantial annual growth occurred in 2018, with a 61.7% increase. Although the revenue growth rate is projected to decelerate in the coming years, it is expected to remain in the double digits through 2026, before dipping below 10% in 2027.
This sustained growth underscores Pinterest’s effectiveness in capitalizing on its platform’s unique position in the social media landscape, attracting advertisers seeking to engage with its diverse and expanding user base.
