Ah, Can I tell you an enchanting tale of brand storytelling, one woven with magic and wonder, starring none other than the magnificent Apple? Picture this, It all began in a humble garage, where two visionary wizards, Steve Jobs and Steve Wozniak, conjured the first seeds of a revolutionary company, the world’s renowned Apple currently …
The Power of Brand Storytelling: The Metamorphosis of Apple Read More »
The name Patagonia, may not ring a bell to those who don’t patronize particularly outdoor recreation clothing. Patagonia Incorporated is an American retailer of outdoor recreation apparel. Based in Ventura, California, and founded by Yvon Chouinard in 1973, the company operates in over ten countries of the world and runs factories in 16 countries. This …
Passionate Purpose: Fuel your Journey like Patagonia. Read More »
As an entrepreneur, one of the most important decisions you will make is choosing a co-founder for your startup. The success of your business can greatly depend on this choice. Your co-founder will be with you through thick and thin and must complement your skills and knowledge, bring financial resources to the table, and share …
Start-Up Co-Founders: Identifying Key Qualities To Look For Read More »
