In every ambitious company, there comes a moment when leaders whisper the same quiet fear:
“We don’t actually know our people.”
Not their real skills.
Not their hidden strengths.
Not their next best role.
Not why they stay, or why they leave.
For decades, HR teams have tried to solve this with spreadsheets, outdated talent tools, and siloed systems that never speak to each other. But Morocco’s new generation of AI-native founders is done patching broken tools. They are rewriting the architecture of how companies understand talent, from the ground up.
At the center of that transformation stands Palm.ai, an HR intelligence engine built not as another HR product, but as the nervous system of the modern workforce.
Today Palm.ai is trusted by companies across Morocco and beyond, backed by CDG Invest’s 212Founders program with MAD 6.3 million, and positioning itself as the AI infrastructure powering the next decade of African talent development.
How Two Tech Visionaries Turned HR Frustration into an African Talent Infrastructure
Palm.ai’s story begins with two founders: Hela Atmani, the CEO, and Marc – the Co-Founder and CTO.
Hela spent the early years of her career working in multinational HR divisions and consulting firms, often managing large teams and witnessing firsthand the human cost of misaligned talent and missed potential. Her heartbreak was about invisible talent: employees whose strengths never got recognized, whose career paths stalled, and whose potential quietly faded away.
Meanwhile, Marc, a seasoned software engineer and data-savvy architect, watched as companies attempted to digitize HR processes, only to end up with scattered spreadsheets, siloed data, and tools that captured only surface-level information. He believed technology should solve more than administrative pain. It should solve insight blindness.
The founding team spent months researching, talking to HR directors, analyzing workforce data, and sketching what would become the first version of their “talent intelligence OS.” Their mission: build the truth engine that companies needed to see their people clearly, early, and fairly.
A System That Sees the Talent Companies Overlook
Palm.ai did not set out to build another HR dashboard. It built an intelligence layer, one that sits across HRIS, ATS, LMS, LXP, and performance systems to create a single, unified map of every individual’s abilities, potential, and future pathways.
Its core modules include:
- Palm Skills – AI extracts, normalizes, and verifies real competencies from job descriptions, work history, performance data, and internal projects.
- Palm Careers – Generates internal mobility opportunities, future roles, and personalized career paths based on skills, not assumptions.
- Palm Performance – Redefines evaluations through objective, data-backed insights.
- Palm HR Copilot – An intelligent assistant that predicts gaps, recommends training, and optimizes workforce planning in real time.
Together, these modules do what no HR team can manually:
turn the human complexity of a company into a living intelligence system, measurable, predictable, and actionable.
The Investment Case: Why Palm.ai Is Becoming Too Strategic to Ignore
Investors describe Palm.ai as “a category-defining layer in African HR tech,” and there are five reasons why:
- It replaces 5–8 tools with one AI-native architecture.
- It sits at the core of the talent value chain; skills, growth, performance, mobility.
- It is built for scale: multi-industry, multi-country, multi-language.
- It solves real enterprise pain: retention, succession, skill gaps, leadership readiness.
- It aligns perfectly with Morocco’s national transformation agenda.
In a world where companies are judged by their ability to grow their people, Palm.ai feels less like a startup and more like the infrastructure of future HR.
More Than a Startup – A Signal of Morocco’s New Tech Ambition
Palm.ai represents the type of technology Morocco is increasingly capable of producing: deep-tech, AI-led, enterprise-grade systems with global potential.
Hela’s vision is bold:
“I want a world where no talented person is invisible. Where potential is measured, not assumed.”
And if early adoption is any indication, companies are not just buying software, they are buying visibility, foresight, and a competitive edge in a world defined by skills.
Palm.ai isn’t here to help HR work faster.
It’s here to help companies think better.
Because the future belongs to those who understand the people building it.
