devicenow, a fast-rising global provider of Device as a Service (DaaS) solutions, is reshaping the way businesses manage IT hardware. Headquartered in Weingarten, Germany, with branches in Spain, France, the USA, and the UK, the company has grown rapidly since its official launch in May 2022.
Born out of the CHG-MERIDIAN group, devicenow was created to meet market demands for scalable IT services while also addressing environmental concerns. By 2024, the company had quadrupled its customer base and launched “Essential DaaS,” a subscription tier designed for small and medium-sized businesses.
Global Operations and Sustainability Focus
Operating in over 190 countries, devicenow provides IT leaders with subscription-based models that integrate hardware and managed services. The company makes device management easier by handling everything from procurement and deployment to maintenance, upgrades, and secure end-of-life recycling.
Sustainability remains a core part of devicenow’s strategy. Holding an EcoVadis Gold Rating—a recognition earned by only 5% of over 130,000 companies worldwide—the company champions a circular economy by refurbishing and reusing devices to minimize e-waste. This aligns with its mission to reduce complexity for CIOs and IT leaders while fostering greener workplaces.
ALSO READ: AVITA Medical Secures CE Mark for RECELL GO in Europe
Subscription Models Tailored for Businesses
devicenow offers two main subscription tiers:
- Enterprise IT Subscription, which includes advanced device management, full lifecycle services, and proactive monitoring for large organizations.
- Essential IT Subscription is a cost-friendly model for SMEs that provides core hardware, regular updates, and basic security.
Both tiers help companies shift IT expenses from CapEx to OpEx, making budgeting predictable with fixed monthly fees per device. Businesses also gain flexibility to scale, minimize downtime, and improve cash flow—all critical for hybrid and remote work setups.
Partnerships and Device Range
The company partners with top global manufacturers and service providers, including Apple, Lenovo, HP, Dell, Microsoft, and Samsung. Through these collaborations, clients access a wide variety of devices, from laptops and desktops to tablets, smartphones, monitors, and peripherals.
Notable collaborations include Techstep, which helped develop the Lifecycle Portal, and EcoVadis, which supports devicenow’s sustainability certification. Clients such as Ottobock and Loh Services GmbH have already leveraged devicenow’s DaaS solutions to cut IT complexities and streamline global device provisioning.
Leadership and Core Values
The leadership team, led by Managing Directors Sven Matthiesen and Steffen Reichmann, brings a mix of expertise in sales, finance, operations, and global strategy. They are supported by VPs and heads of service delivery, pricing, IT, and partnerships, ensuring strong governance and innovation.
Rooted in values of sustainability, ethical practices, and straightforward communication, devicenow continues to expand globally. Its single-contract approach and focus on reducing IT burdens position the company as a reliable partner for enterprises and SMEs navigating today’s digital workplaces.
