Marketing

The Power of Memes in Marketing – Why Brands Use Funny Content

By making consumers laugh, brands become more relatable and memorable. However, it's essential to approach meme marketing thoughtfully, ensuring that the content aligns with the…

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In This Issues

CPM Calculator: The Most Efficient Method to Calculate Your CPM Instantly

CPM refers to the cost an advertiser pays for every 1,000 impressions of their ad. An impression happens each time…

Understanding Connected TV (CTV) Advertising: A Friendly Guide

Connected TV, or CTV for short. It's changing how we watch shows and how businesses share their messages. So, grab…

We think this is illegal. Marketers are spying on our phones to sell and show everything

We think this is illegal. Marketers are spying on our phones to sell and show everything. It's like they're watching…

Sorta CTV: Why Atmosphere TV is Leading the Charge in the Trend

Unlike standard CTV, which is typically consumed at home, "Sorta CTV" operates in high-traffic areas where people consume content passively…

December 2023

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