Sorta CTV: Why Atmosphere TV is Leading the Charge in the Trend

The “Sorta CTV” trend isn’t going anywhere—it’s the next big thing in entertainment and advertising, and Atmosphere TV is at the forefront.

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In This Issues

Brewing a Strategic Breakup — Keurig Dr Pepper Nears $18 Billion Bid for JDE Peet’s

Keurig Dr Pepper Inc. is reportedly on the verge of striking an approximately $18 billion deal to acquire Dutch coffee…

Victoria’s Secret Website Outage and Security Incident (May 2025)

Victoria’s Secret’s US e-commerce site and related systems went dark on May 28–29, 2025 following what the company called a…

Salesforce Acquires Informatica in $8 Billion AI-Powered Data Push

Salesforce has acquired cloud data leader Informatica for $8 billion in a major push to power its AI systems with…

“SaaS Is Dead”: Microsoft CEO Satya Nadella Drops a Bombshell About the Future of Business Software

Microsoft CEO Satya Nadella predicts AI agents will replace traditional SaaS apps, shifting business logic to the AI tier. Is…

December 2023

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