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Part: 4 Assessing Your Current Brand Perception
conducting brand perception surveys is a great way to gauge how your…
Part: 3 Researching Your Competition
Analyzing your competitors’ branding strategies is like spying on them but in…
Part 2: Understanding Your Brand Identity
it’s time to identify your target market. Who are you trying to…
Part 1: Why Rebranding Matters
connecting with your target audience is crucial. You don’t want to be…
Series: 10 Things to Consider Before Rebranding: A step by step guide
Are you tired of your brand looking like a stale piece of…
Global Social Media User Growth: A Comprehensive Analysis from 2017 to 2027 according to Statista
Based on Statista's projections, the number of social media users is expected…
The Japa Mentality: Understanding its Impact on Nigeria’s Development and How to Address It Introduction
The decision to “japa” is often motivated by a variety of factors,…
The Challenge of Preserving the Traditional Apprenticeship Igbo System in the Modern Era
The apprenticeship system has its roots in Igbo culture, which places a…
Scaling Without Funding: The Zoho Story
One of Zoho's most successful experiments was the Tenkasi experiment. Zoho established…
Lead to Succeed: 5 Ways to Motivate People to Become Leaders
One of the best ways to motivate people to become leaders is…
