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Every seat in Copenhagen\u2019s Bella Center was full as Anton Osika, the co-founder of the vibe coding app Lovable, took the stage at this year\u2019s TechBBQ conference.<\/p>\n
Lovable specializes in helping people build apps and websites, especially people with no coding experience. It\u2019s one of the standouts in the popular AI category known as vibe-coding, which lets users guide AI models as they produce code, websites, or whole applications.<\/p>\n
It\u2019s been an attractive proposition for users: In just eight months, the Swedish company said it surpassed $100 million in ARR and raised a $200 million Series A<\/a> at a $1.8 billion valuation \u2013 making it Europe\u2019s fastest-growing unicorn. The Financial Times reported that investors are already hoping to launch a Series B<\/a>, offering deals that would value the company at $4 billion. So far, there\u2019s no indication that Lovable is interested.<\/p>\n Speaking to TechCrunch, Osika laid out a vision for Lovable as the best place to build software products: a platform that can take users, founders, specifically, through all the stages of product development. so they can build AI-native companies more easily.<\/p>\n \u201cIf you\u2019re running a business, there are a lot of things you want to set up, like payments, understanding your users, and in the future, maybe even like \u2018I need to incorporate my company,\u2019\u201d he said. \u201cI want Lovable to help with all these things.\u201d\u00a0<\/p>\n In late June, Lovable released an agent to help<\/a> users read files, debug errors, search the web, generate images, and locate files \u2013 a first step in making good on that vision.<\/p>\n Lovable now has more than 2.3 million active users, 180,000 of which are paying subscribers. Osika said the company chose its pricing simply by deciding what would help the company cover its own costs. His favorite Lovable use cases include a marketer building a sales training platform and an engineer running multiple small businesses on the platform.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco<\/span> \u201cIn the past, you could create a really great first draft using Lovable. Now, you can build a full product and it\u2019s much more like working with a real developer,\u201d he said.\u00a0<\/p>\n AI-generated code has been criticized as overly brittle<\/a> \u2013 better suited for demos than finished products \u2013 but Osika says he\u2019s not concerned. All code should be reviewed before it is published, the CEO told us, \u201cwhether it is AI or human-generated.\u201d\u00a0<\/p>\n Right now, Lovable operates on other foundational models, including Anthropic\u2019s Claude and OpenAI\u2019s GPT-5. There is some tension to that relationship, as Anthropic and OpenAI both operate their own product-development services: Claude Code and Codex, respectively. Those systems aren\u2019t exactly the same as Lovable, but it\u2019s easy to imagine either model company trying to steal Lovable\u2019s users with a strategic product shift.<\/p>\n So far, Osika doesn\u2019t seem worried. He told TechCrunch that Lovable is simply focused on building the best product and is able to do that by leveraging all the different types of AI model providers, whereas providers need to stick to their own models.\u00a0<\/p>\n \u201cThat puts us in a better position than them,\u201d he continued, later adding that tapping into numerous foundation models gives its users \u201cunmatched capabilities,\u201d while also giving the company the flexibility to grow rapidly without carrying the weight of duplicative infrastructure.\u00a0<\/p>\n \u201cThe scope of what you can achieve is constantly expanding,\u201d he continued. To beat the competition, he says the team focuses on three things: how to remain fast and secure while providing an easy user experience.\u00a0<\/p>\n \u201cIf we continue to do that, we\u2019re going to build more trust with our customers than anyone else,\u201d he said. \u201cSimple as that.\u201d\u00a0<\/p>\n It\u2019s only one month since Figma, one of Lovable\u2019s peers in the app-design space, launched its blockbuster IPO, reaching a $19.3 billion market cap on its opening day. When asked about Figma, Osika simply said the company is still focused on making the best product for its users.\u00a0<\/p>\n \u201cAs long as we are listening to our users and giving them what they need, that\u2019s all that matters,\u201d he said.\u00a0\u00a0<\/p>\n Already, Lovable is deeply tied to the Swedish tech market. Osika grew up in Stockholm and founded the company there. The company\u2019s list of investors, according to Pitchbook, include a list of top European firms and angel investors, like Stefan Lindeberg (Swedish, Nordic Game Ventures); Fredrik Hjelm (Swedish, founder of Guestit), Greens Ventures (Nordic), Hummingbird Ventures (London); 20VC (London, founded by Harry Stebbings who launched Project Europe to funnel more investments into the ecosystem).\u00a0<\/p>\n Revolut CEO Nik Storonsky, who is based in Europe, is also an angel investor in the company, as is Swedish founder Sebastian Siemiatkowski, whose company Klarna is also a client of Lovable. Other well-known clients include HubSpot and Photoroom.\u00a0<\/p>\n All around the conference, investors and founders lamented what the company staying in Europe means for the, specifically, Nordic, startup ecosystem.\u00a0<\/p>\n \u201cThe success of Lovable and other European AI unicorns is a success for all of Europe,\u201d Shamillah Bankiya, a principal at the UK\u2019s Dawn Capital, told TechCrunch. Though not an investor, her firm has followed Osika as a founder for a while and has invested in other AI companies through Dawn.\u00a0<\/p>\n \u201cBeyond the immediate impact of the thousands of Europeans employed by these companies, the greater effect is cultural,\u201d she continued. \u201cIt raises the bar for what ambitious founders across the continent can dream of and achieve.\u201d\u00a0<\/p>\n Osika said Lovable plans to stay nestled in Europe, though it does have a team in Los Angeles. Many European tech companies eventually find themselves migrating to the States for more capital and access to opportunities \u2013 but Osika doesn\u2019t see Lovable as one of them, for now.<\/p>\n In the wake of Lovable\u2019s success, Osika has started to invest in those founders himself. Dennis Green-Lieber\u2019s Danish consumer intelligence company, Propane.ai<\/a>, just received an investment from Osika as part of its $1.2 million seed round. Green-Lieber said that Lovable proves what many in the Nordic scene already feel: They, too, have world-class talent and can play on the global stage.\u00a0<\/p>\n \u201cYes, we\u2019ve had giants like Zendesk, Unity, Klarna, and Spotify over the past decade, but what Lovable shows is that with small teams, a global mindset, and relentless effort, you can still build a category-defining company,\u201d he continued. \u201cAs a founder, I can say it\u2019s lit a fire in our ecosystem to see this happen right here at home.\u201d<\/p>\n<\/div>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n