{"id":5410,"date":"2025-05-21T00:37:39","date_gmt":"2025-05-20T23:37:39","guid":{"rendered":"https:\/\/villpress.com\/?p=5410"},"modified":"2025-05-21T09:24:51","modified_gmt":"2025-05-21T08:24:51","slug":"sergey-brin-admits-to-google-glass-missteps-signals-a-bold-comeback-with-ai-powered-smart-glasses","status":"publish","type":"post","link":"https:\/\/villpress.com\/fr\/sergey-brin-admits-to-google-glass-missteps-signals-a-bold-comeback-with-ai-powered-smart-glasses\/","title":{"rendered":"Sergey Brin Admits to Google Glass Missteps, Signals a Bold Comeback with AI-Powered Smart Glasses"},"content":{"rendered":"<p><strong>Sergey Brin is back \u2014 and he\u2019s got unfinished business.<\/strong> At Google I\/O 2025, the reclusive Google co-founder made a surprise appearance and offered rare public reflections on the company\u2019s infamous Google Glass failure \u2014 and why he&#8217;s doubling down on smart glasses in a new AI era.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cI Made a Lot of Mistakes with Google Glass,\u201d Says Brin<\/h2>\n\n\n\n<p>During a candid onstage conversation alongside <strong>DeepMind CEO Demis Hassabis<\/strong>, hosted by <strong>Big Technology Podcast\u2019s Alex Kantrowitz<\/strong>, Brin admitted:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cI made a lot of mistakes with Google Glass. I didn\u2019t know anything about consumer electronics supply chains.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Launched in 2013 and quietly discontinued years later, <strong>Google Glass<\/strong> was once seen as the future of wearable tech \u2014 but became more known for its social backlash, privacy concerns, and high price tag.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Brin Still Believes in Smart Glasses<\/h2>\n\n\n\n<p>Despite the product\u2019s initial failure, Brin revealed he\u2019s still deeply optimistic about the potential of the <strong>smart glasses form factor<\/strong>. This time, however, he says Google isn\u2019t going it alone.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019m glad we\u2019re pursuing this again \u2014 but now with <strong>great partners<\/strong> who are helping us build this.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Android XR Smart Glasses Powered by DeepMind AI<\/h2>\n\n\n\n<p>Earlier in the day at Google I\/O 2025, the company officially <strong>unveiled its new <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/villpress.com\/goto\/https:\/\/techcrunch.com\/2025\/05\/20\/google-shows-off-android-xr-based-glasses-announces-warby-parker-team-up\/\">Android XR<\/a> smart glasses<\/strong>, built in collaboration with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Samsung<\/strong><\/li>\n\n\n\n<li><strong>Xreal<\/strong><\/li>\n\n\n\n<li><strong>Warby Parker<\/strong> (with Google investing $150M and taking an equity stake)<\/li>\n<\/ul>\n\n\n\n<p>These next-gen glasses integrate <strong>DeepMind\u2019s Project Astra<\/strong>, enabling real-time <strong>translations<\/strong>, <strong>navigation<\/strong>, and <strong>AI-powered visual search<\/strong> \u2014 a far cry from the simpler functionality of Google Glass over a decade ago.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> <strong>Key features include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live AR overlays<\/li>\n\n\n\n<li>AI-driven assistance<\/li>\n\n\n\n<li>Voice + visual input<\/li>\n\n\n\n<li>Multimodal understanding (text, image, video)<\/li>\n<\/ul>\n\n\n\n<p>ALSO READ:  <a href=\"https:\/\/villpress.com\/google-unveils-gemma-3n-ai-model-that-can-run-directly-on-phones\/\">Google Unveils Gemma 3n AI Model That Can Run Directly on Phones<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Generative AI Changes the Game<\/h2>\n\n\n\n<p>According to Brin, one of the biggest changes between then and now is the advent of <strong>generative AI<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe capabilities are much more tangible today,\u201d he said, referring to how modern AI can make smart glasses truly useful in everyday life.<\/p>\n<\/blockquote>\n\n\n\n<p>Google\u2019s <strong>Gemini AI<\/strong> and <strong>Veo 3<\/strong> \u2014 the company\u2019s video-generation model \u2014 are among the technologies Brin is now personally helping to shape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brin Is \u2018Effectively Out of Retirement\u2019 to Lead Gemini Push<\/h2>\n\n\n\n<p>After years away from the spotlight, Brin confirmed he\u2019s <strong>back in the office nearly every day<\/strong> at Google\u2019s Mountain View HQ \u2014 helping the Gemini team drive multimodal innovation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cAnybody who\u2019s a computer scientist should not be retired right now,\u201d<\/strong> Brin said.<br><strong>\u201cThey should be working on AI.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Internal reports suggest Brin has taken a <strong>hands-on leadership role<\/strong>, even encouraging employees to return to the office full-time and put in <strong>60-hour workweeks<\/strong> to help Google stay ahead in the <strong>AI arms race<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> What This Means for Google\u2019s AI &amp; Hardware Ambitions<\/h2>\n\n\n\n<p>With this new push into <strong>AR smart glasses<\/strong>, Google appears determined to merge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Its <strong>deep AI research<\/strong> (via DeepMind and Gemini)<\/li>\n\n\n\n<li>A second shot at <strong>hardware innovation<\/strong><\/li>\n\n\n\n<li>Strategic <strong>partnerships<\/strong> to fill in gaps \u2014 especially in manufacturing, eyewear design, and distribution<\/li>\n<\/ul>\n\n\n\n<p>This approach could finally bring Brin\u2019s original vision for <strong>everyday wearable computing<\/strong> to life \u2014 this time backed by tools powerful enough to meet the moment.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sergey Brin is back \u2014 and he\u2019s got unfinished business. At Google I\/O 2025, the reclusive Google co-founder made a surprise appearance and offered rare public reflections on the company\u2019s infamous Google Glass failure \u2014 and why he&#8217;s doubling down on smart glasses in a new AI era. \u201cI Made a Lot of Mistakes with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[64],"tags":[353,352],"ppma_author":[332,331],"class_list":{"0":"post-5410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-google-glass","9":"tag-sergey-brin"},"authors":[{"term_id":332,"user_id":3,"is_guest":0,"slug":"sebastianhills","display_name":"Sebastian Hills","avatar_url":"https:\/\/villpress.com\/wp-content\/uploads\/2024\/08\/sebas-96x96.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""},{"term_id":331,"user_id":1,"is_guest":0,"slug":"pastakutmanwen","display_name":"Villpress Insider","avatar_url":{"url":"https:\/\/villpress.com\/wp-content\/uploads\/2025\/05\/Logo.png","url2x":"https:\/\/villpress.com\/wp-content\/uploads\/2025\/05\/Logo.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/posts\/5410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/comments?post=5410"}],"version-history":[{"count":3,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/posts\/5410\/revisions"}],"predecessor-version":[{"id":5415,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/posts\/5410\/revisions\/5415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/media\/5411"}],"wp:attachment":[{"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/media?parent=5410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/categories?post=5410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/tags?post=5410"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/villpress.com\/fr\/wp-json\/wp\/v2\/ppma_author?post=5410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}