{"id":5410,"date":"2025-05-21T00:37:39","date_gmt":"2025-05-20T23:37:39","guid":{"rendered":"https:\/\/villpress.com\/?p=5410"},"modified":"2025-05-21T09:24:51","modified_gmt":"2025-05-21T08:24:51","slug":"sergey-brin-admits-to-google-glass-missteps-signals-a-bold-comeback-with-ai-powered-smart-glasses","status":"publish","type":"post","link":"https:\/\/villpress.com\/de\/sergey-brin-admits-to-google-glass-missteps-signals-a-bold-comeback-with-ai-powered-smart-glasses\/","title":{"rendered":"Sergey Brin Admits to Google Glass Missteps, Signals a Bold Comeback with AI-Powered Smart Glasses"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Sergey Brin is back \u2014 and he\u2019s got unfinished business.<\/strong> At Google I\/O 2025, the reclusive Google co-founder made a surprise appearance and offered rare public reflections on the company\u2019s infamous Google Glass failure \u2014 and why he&#8217;s doubling down on smart glasses in a new AI era.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cI Made a Lot of Mistakes with Google Glass,\u201d Says Brin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During a candid onstage conversation alongside <strong>DeepMind CEO Demis Hassabis<\/strong>, hosted by <strong>Big Technology Podcast\u2019s Alex Kantrowitz<\/strong>, Brin admitted:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cI made a lot of mistakes with Google Glass. I didn\u2019t know anything about consumer electronics supply chains.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in 2013 and quietly discontinued years later, <strong>Google Glass<\/strong> was once seen as the future of wearable tech \u2014 but became more known for its social backlash, privacy concerns, and high price tag.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Brin Still Believes in Smart Glasses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the product\u2019s initial failure, Brin revealed he\u2019s still deeply optimistic about the potential of the <strong>smart glasses form factor<\/strong>. This time, however, he says Google isn\u2019t going it alone.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI\u2019m glad we\u2019re pursuing this again \u2014 but now with <strong>great partners<\/strong> who are helping us build this.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Android XR Smart Glasses Powered by DeepMind AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier in the day at Google I\/O 2025, the company officially <strong>unveiled its new <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/villpress.com\/goto\/https:\/\/techcrunch.com\/2025\/05\/20\/google-shows-off-android-xr-based-glasses-announces-warby-parker-team-up\/\">Android XR<\/a> smart glasses<\/strong>, built in collaboration with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Samsung<\/strong><\/li>\n\n\n\n<li><strong>Xreal<\/strong><\/li>\n\n\n\n<li><strong>Warby Parker<\/strong> (with Google investing $150M and taking an equity stake)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These next-gen glasses integrate <strong>DeepMind\u2019s Project Astra<\/strong>, enabling real-time <strong>translations<\/strong>, <strong>navigation<\/strong>, and <strong>AI-powered visual search<\/strong> \u2014 a far cry from the simpler functionality of Google Glass over a decade ago.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> <strong>Key features include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live AR overlays<\/li>\n\n\n\n<li>AI-driven assistance<\/li>\n\n\n\n<li>Voice + visual input<\/li>\n\n\n\n<li>Multimodal understanding (text, image, video)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ALSO READ:  <a href=\"https:\/\/villpress.com\/google-unveils-gemma-3n-ai-model-that-can-run-directly-on-phones\/\">Google Unveils Gemma 3n AI Model That Can Run Directly on Phones<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Generative AI Changes the Game<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Brin, one of the biggest changes between then and now is the advent of <strong>generative AI<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThe capabilities are much more tangible today,\u201d he said, referring to how modern AI can make smart glasses truly useful in everyday life.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s <strong>Gemini AI<\/strong> and <strong>Veo 3<\/strong> \u2014 the company\u2019s video-generation model \u2014 are among the technologies Brin is now personally helping to shape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brin Is \u2018Effectively Out of Retirement\u2019 to Lead Gemini Push<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After years away from the spotlight, Brin confirmed he\u2019s <strong>back in the office nearly every day<\/strong> at Google\u2019s Mountain View HQ \u2014 helping the Gemini team drive multimodal innovation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cAnybody who\u2019s a computer scientist should not be retired right now,\u201d<\/strong> Brin said.<br><strong>\u201cThey should be working on AI.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Internal reports suggest Brin has taken a <strong>hands-on leadership role<\/strong>, even encouraging employees to return to the office full-time and put in <strong>60-hour workweeks<\/strong> to help Google stay ahead in the <strong>AI arms race<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> What This Means for Google\u2019s AI &amp; Hardware Ambitions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With this new push into <strong>AR smart glasses<\/strong>, Google appears determined to merge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Its <strong>deep AI research<\/strong> (via DeepMind and Gemini)<\/li>\n\n\n\n<li>A second shot at <strong>hardware innovation<\/strong><\/li>\n\n\n\n<li>Strategic <strong>partnerships<\/strong> to fill in gaps \u2014 especially in manufacturing, eyewear design, and distribution<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This approach could finally bring Brin\u2019s original vision for <strong>everyday wearable computing<\/strong> to life \u2014 this time backed by tools powerful enough to meet the moment.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sergey Brin is back \u2014 and he\u2019s got unfinished business. At Google I\/O 2025, the reclusive Google co-founder made a surprise appearance and offered rare public reflections on the company\u2019s infamous Google Glass failure \u2014 and why he&#8217;s doubling down on smart glasses in a new AI era. \u201cI Made a Lot of Mistakes with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[64],"tags":[353,352],"ppma_author":[332,331],"class_list":["post-5410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-google-glass","tag-sergey-brin"],"authors":[{"term_id":332,"user_id":3,"is_guest":0,"slug":"sebastianhills","display_name":"Sebastian Hills","avatar_url":{"url":"https:\/\/villpress.com\/wp-content\/uploads\/2026\/07\/Sebastian-rofil-Picture.png","url2x":"https:\/\/villpress.com\/wp-content\/uploads\/2026\/07\/Sebastian-rofil-Picture.png"},"author_category":"1","first_name":"Sebastian","last_name":"Hills","user_url":"http:\/\/villpress.com","job_title":"Editor-in-Chief","description":""},{"term_id":331,"user_id":1,"is_guest":0,"slug":"pastakutmanwen","display_name":"Staff Writer","avatar_url":{"url":"https:\/\/villpress.com\/wp-content\/uploads\/2025\/05\/Logo.png","url2x":"https:\/\/villpress.com\/wp-content\/uploads\/2025\/05\/Logo.png"},"author_category":"1","first_name":"Staff","last_name":"Writer","user_url":"http:\/\/villpress.com","job_title":"Staffs At Villpress","description":"The Villpress Staff Writers are an in-house team of experienced editors and industry experts dedicated to producing clear, insightful content. As part of Villpress, they cover the latest trends and innovations across business, technology, artificial intelligence, advertising, and more, delivering stories that inform, engage, and add real value to readers."}],"_links":{"self":[{"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/posts\/5410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/comments?post=5410"}],"version-history":[{"count":3,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/posts\/5410\/revisions"}],"predecessor-version":[{"id":5415,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/posts\/5410\/revisions\/5415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/media\/5411"}],"wp:attachment":[{"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/media?parent=5410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/categories?post=5410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/tags?post=5410"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/villpress.com\/de\/wp-json\/wp\/v2\/ppma_author?post=5410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}