Marketing

The Power of Memes in Marketing – Why Brands Use Funny Content

By making consumers laugh, brands become more relatable and memorable. However, it's essential to approach meme marketing thoughtfully, ensuring that the content aligns with the…

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In This Issues

Understanding CPM: What It Is and Why It Matters in Digital Marketing

We all know that digital marketing is changing our world today; creating awareness for your brand is the first step…

The dark side of audience-based marketing

Targeting specific audiences can be awesome, but it can also lead to exclusionary practices. And let’s be real – nobody…

The Power of Brand Storytelling: The Metamorphosis of Apple

In the early days, the world knew not of Apple's magic, but oh, how the journey unfolded! Theirs was a…

How to Measure the Success of Your Marketing Campaigns with Digital Metrics

The ultimate goal of marketing is to drive conversions, whether that's making a sale or getting someone to fill out…

December 2023

Enterprise Magazine

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