Marketing
Marketers Eyes are really on Your phone: How AI-Powered Ad Tech is Pushing the Boundaries of Privacy
Some companies may be using AI technology to listen to your conversations and serve targeted ads based on what they hear. This raises important questions…
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In This Issues
The Power of Memes in Marketing – Why Brands Use Funny Content
Imagine you're scrolling through your social media feed, and you come across a hilarious meme that perfectly captures how you…
Why Brands Will Alway want to Work with Influencers Instead of Traditional Ads
Imagine you're at a school talent show. One performer is a stranger handing out flyers about their upcoming concert. Another…
CPM Calculator: The Most Efficient Method to Calculate Your CPM Instantly
CPM refers to the cost an advertiser pays for every 1,000 impressions of their ad. An impression happens each time…
Understanding Connected TV (CTV) Advertising: A Friendly Guide
Connected TV, or CTV for short. It's changing how we watch shows and how businesses share their messages. So, grab…
