Safaricom has launched its Pata More campaign, combining lower M-PESA transaction costs for businesses with expanded mobile data allocations and faster Home Fibre speeds. The package of changes, rolled out from late July and early August 2026, is framed as a response to customer demand for more value without price increases.
On the payments side, Safaricom has raised the free threshold for Pochi la Biashara transfers to KSh 200 from KSh 100 for a 90-day promotional period running through October 31. Charges on higher amounts are capped at a flat KSh 50 for transactions between KSh 2,501 and KSh 250,000. Lipa na M-PESA Buy Goods collections of up to KSh 500 are now free, up from the previous KSh 200 threshold, with further reductions on Business Till transfers to mobile wallets and PayBill numbers of up to 50%.
Data bundles have also been enlarged at the same price points. A KSh 20 daily pack now delivers 250 MB instead of 150 MB, the KSh 99 daily bundle rises to 1.5 GB from 1 GB, and the KSh 1,000 monthly package more than doubles to 21.5 GB from 10 GB. Home Fibre customers receive speeds up to 2.5 times faster on selected plans, along with family-sharing options. Business Fibre packages add built-in cybersecurity features.
Safaricom CEO Peter Ndegwa said the campaign was shaped by customer feedback and the need for practical everyday value. “Through PATA MORE, we want to give our customers more from the services they rely on most,” he noted. The initiative sits within the company’s Vision 2030 roadmap, which emphasises AI integration, Ethiopian expansion and deeper digital financial services.
The tariff adjustments align with Central Bank of Kenya principles around affordability, fairness and competition. For small traders and merchants who process frequent low-value payments, the lower fees should improve margins and encourage wider digital-payment adoption. For ordinary users, the larger data bundles address rising demand driven by streaming, learning and mobile commerce.
Safaricom remains Kenya’s dominant mobile and mobile-money operator. Moves of this kind often serve dual purposes: reinforcing customer loyalty in a maturing market and responding to regulatory and competitive pressure to keep transaction costs accessible. Whether the temporary promotions convert into sustained volume growth or simply protect existing market share will become clearer once the initial promotional windows close.
